Given that a vector file is very flexible with resizing, branding elements like your logo can be rescaled to fit supports of any size without losing image quality.
Your logo and all other branding items should be designed in vector formats. Most commonly with the software from Adobe Illustrator, which specialises in vector work. Vector files are most commonly used with graphic designers. Vector files are much more flexible and rely on mathematical equations that generate files upon rescaling in order to allow a flawless image quality. Down scaling your image won’t effect the quality of your raster file, increasing it above it’s original size will. This is why you have to make sure that you get the highest of qualities to start off so that you do not have any issues. Each pixel becomes warped out of shape and makes the picture unclear. Thus creating that blurry, fuzzy effect around the image that you’ve probably experienced before. When you resize a raster image, each pixel is equally resized and becomes fuzzier as you increase in size. Once a Raster image has been generated it cannot be resized. Common files which use Raster images are JPG, GIF and PNG files. These pixels are put together like a jigsaw puzzle to create your image/ logo. Raster files use thousands of pixels to build an image. Printers, developers and graphic designers will need them for branding purposes.įirst of all lets see the difference between Vector and Raster files Understanding the difference between a vector file and a raster file is very crucial. When receiving files from a graphics designer you should always ask for a vector file. If you have no idea what these type of formats are, you’re not the only one. You may have heard of the formats EPS, SVG, AI… But for most of use, these formats don’t mean much.
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